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Author: Kenny

Trailer: ‘Call Me By Your Name’ Woos Cinephiles

After much anticipation and online fanfare, Sony Pictures Classics released the first trailer to the coming of age drama “Call Me By Your Name.” Directed by Luca Guadagnino (“A Bigger Splash,” “I Am Love”), the gay romance set in 1980’s Italy stars Timothée Chalamet, Armie Hammer, and Michael Stuhlbarg. I had the pleasure to watch this poignant, tender, and soul stirring movie at this year’s Sundance Film Festival. The emotionally resonate drama is a masterpiece of romantic cinema for viewers regardless of their sexual orientation.

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Movies and Music Flawlessly Converge With SXSW 24 Beats Per Second

The SXSW Film Festival always tries to incorporate the music aspect of the festival and succeeded this year with the programming. They allowed attendees with film badges to go to music showcases. I’ve tried to catch a few of these movies every year, but leaving early was always an issue. Thankfully, this was a rare SXSW year where I could stay a few days longer.

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Branded Films: The Future of Movie Production Will Be Sponsored

Probably the best panel I attended at SXSW featured a topic that will affect a vast majority of content creators. 21st century funding will have to be creative with finding sponsorship. I have a tendency to complain that movies are brands being sold to consumers, but what does the flip side of that look like in the industry? You’ve seen “branded content” on websites which mimics articles. Content can be from a recent Sundance documentary from an auteur director (Herzog’s “Lo and Behold”) to traditional advertising (Red Bull’s campaign “The Fourth Phase”) to (James Bond films). Now branded entertainment...

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SXSW: How 5 Movie and TV Brands Went Experiential

The South By Southwest Film Festival is the perfect time for movies and TV to embrace experiential marketing. For those of you outside of the events and/or marketing industry unfamiliar with the term, it is sometimes known as “live marketing,” “participation marketing,” or “special events” According to Wikipedia, “it is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand.” As someone who has a passion for events and experiences, this is a must-see to experience at SXSW.

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