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Author: Kenny

SXSW: How 5 Movie and TV Brands Went Experiential

The South By Southwest Film Festival is the perfect time for movies and TV to embrace experiential marketing. For those of you outside of the events and/or marketing industry unfamiliar with the term, it is sometimes known as “live marketing,” “participation marketing,” or “special events” According to Wikipedia, “it is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand.” As someone who has a passion for events and experiences, this is a must-see to experience at SXSW.

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Baby Driver Debuts at SXSW, Releases Trailer

“Baby Driver” rocked the Paramount Theatre during its world premiere at the SXSW Film Festival on Saturday. The fanfare was greeted with loud laughter and raucous, spontaneous applause during its running time. Sony released the trailer to a movie afterwards that has been described as a “British-American comedy action crime musical film written and directed by Edgar Wright.” The trailer accurately reflects the movie without spoiling big laughs nor amusing action sequences. Consider this a “full-length teaser.”

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The 5 Most Anticipated Things About SXSW 2017

The 2017 SXSW Film Festival runs from March 10th to the 18th and always brings a collective mix of interesting events, unexpected moments, and cool movies. Besides escaping the frigid Colorado winter, I enjoy spending these days in Austin TX. It has become a Spring Break for this tech-savvy, movie geek such as myself. Here is what I am eagerly anticipating from this year’s SXSW.

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Review: ‘Logan’ is the Bloody, R-Rated Wolverine You’ve Always Wanted!

As the synopsis states, it is 2029 and many mutants have nearly vanished. A hidden and perplexed Logan (Hugh Jackman) is in a hideout near the Mexican border and working as a driver for hire. Taking care of an ailing Professor X, who is hindered by maddening seizures. However Logan’s attempt to go away in the world and his legacy abruptly end when a mysterious woman appears with an urgent request–that Logan shepherd an extraordinary young girl to safety. Soon, the R-rated claws come out as Logan squares off against dark forces and a villain from his own past on a serious, life-altering mission and one that will set the beloved warrior on a path toward fulfilling his destiny.

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