SXSW Archives | FilmFad.com

The Mummy in VR? Why Experiential Takes A Summer Blockbuster To Another Level

Kenny — Mon, 29 May 2017 01:53:54 +0000

Universal Pictures unraveled an elaborate immersive exhibit during the South By Southwest Film Festival earlier this year. This gave industry professionals, select press, and eager fans a sneak peek at how The Mummy shot a key scene highlighted during the massive advertising campaign.

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Movies and Music Flawlessly Converge With SXSW 24 Beats Per Second

Kenny — Fri, 26 May 2017 02:31:45 +0000

The SXSW Film Festival always tries to incorporate the music aspect of the festival and succeeded this year with the programming. They allowed attendees with film badges to go to music showcases. I've tried to catch a few of these movies every year, but leaving early was always an issue. Thankfully, this was a rare SXSW year where I could stay a few days longer.

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Branded Films: The Future of Movie Production Will Be Sponsored

Kenny — Thu, 18 May 2017 02:30:20 +0000

Probably the best panel I attended at SXSW featured a topic that will affect a vast majority of content creators. 21st century funding will have to be creative with finding sponsorship. I have a tendency to complain that movies are brands being sold to consumers, but what does the flip side of that look like […]

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SXSW: How 5 Movie and TV Brands Went Experiential

Kenny — Wed, 29 Mar 2017 17:53:15 +0000

The South By Southwest Film Festival is the perfect time for movies and TV to embrace experiential marketing. For those of you outside of the events and/or marketing industry unfamiliar with the term, it is sometimes known as "live marketing," "participation marketing," or "special events" According to Wikipedia, "it is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand." As someone who has a passion for events and experiences, this is a must-see to experience at SXSW.

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Baby Driver Debuts at SXSW, Releases Trailer

Kenny — Sun, 12 Mar 2017 21:43:43 +0000

“Baby Driver” rocked the Paramount Theatre during its world premiere at the SXSW Film Festival on Saturday. The fanfare was greeted with loud laughter and raucous, spontaneous applause during its running time. Sony released the trailer to a movie afterwards that has been described as a “British-American comedy action crime musical film written and directed by Edgar Wright.” The trailer accurately reflects the movie without spoiling big laughs nor amusing action sequences. Consider this a "full-length teaser."

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The 5 Most Anticipated Things About SXSW 2017

Kenny — Thu, 09 Mar 2017 05:35:01 +0000

The 2017 SXSW Film Festival runs from March 10th to the 18th and always brings a collective mix of interesting events, unexpected moments, and cool movies. Besides escaping the frigid Colorado winter, I enjoy spending these days in Austin TX. It has become a Spring Break for this tech-savvy, movie geek such as myself. Here is what I am eagerly anticipating from this year's SXSW.

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Trailer for SXSW Documentary The Nightmare is Terrifying

Ryan — Fri, 01 May 2015 19:16:27 +0000

SXSW premiered the documentary “The Nightmare” and it may be the scariest thing you’ve ever seen! Think of all of your perceptions of fear manifested by Hollywood horror and forget them. At SXSW a documentary about sleep paralysis premiered titled “The Nightmare” and it has people terrified. With an in depth analysis of sleep paralysis […]

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