Marvel Comics may be suffering due to Marvel’s own malice towards their film rivals.
Marvel and Fox studios have had consistent animosity towards one another and their respective franchises for quite some time. While Marvel is continuously working on ventures to regain their heroes, it has been made apparent that the rivalry between the Avengers and the X-Men transcends from the comics into the studios when referring to Marvel and Fox.
In a recent podcast, Bleeding Cool caught what others missed in a conversation with X-Men writer Chris Claremont. In the conversation, Chris Claremont gave us a glimpse into how deep this Fox/Marvel rivalry really goes.
“I have to say quite honestly as I understand it now the X department is forbidden to create new characters.
“Well… who owns them?
“All because all new characters become the film property of Fox.
“There will be no X-Men merchandising for the foreseeable future because, why promote Fox material?”
So because of the possibility of Fox profiting in some way, Marvel refuses to create any new characters for the X-Men. In addition to this, Bleeding Cool reinforced Claremont’s words by breaking the news that the Fantastic Four comic books would be cancelled in 2015.
Maybe this explains a lot of the stories that have occurred over the years and why “Avengers vs X-Men” was a totally lackluster comic book event. Maybe the story arc of Scarlet Witch wiping out most of the mutant race was more of a studio tactic than an original storyline. Who knows what’s gone on behind closed doors!
As an avid comic book reader I’m pretty hurt by this news. Although I love what Marvel Studios has done with comic book films, I feel a little more than perturbed that they would punish the source that started the Marvel name. Sure there are some indirect profits that Fox could make from merchandising but people follow the Marvel brand so willingly that they don’t care about underlying associations…they’ll buy for Marvel not Fox.
I think it’s about time that Fox and Marvel came to some sort of understanding because this situation is good for no one.