New poster for “La La Land” debuts with IMAX release announcement.

In a press release today, it was announced starting January 13, 2017, “La La Land” will be shown in select IMAX theaters. Along with the new viewing experience comes the debut of a new double-sided poster that will be given first come first serve to audiences partaking in the event. The front of the poster (pictured above) will feature new artwork while the back will be the music sheet for the film’s song “City of Stars.”

IMAX Corporation (NYSE:IMAX) announced that Lionsgate’s (NYSE:LGF.A, LGF.B) highly acclaimed award-winning original musical La La Land, from writer/director Damien Chazelle and starring Emma Stone and Ryan Gosling, will receive a special engagement in select IMAX® theatres domestically beginning Jan. 13, 2017. The film received seven Golden Globes® nominations, more than any other film, including Best Picture, and was also named Best Picture by the New York Film Critics Circle.


Back of the double sided poster.

The IMAX release of “La La Land” will be a new experience for those who love the film and those interested in seeing it for the first time. It will be shown in its digitally remastered format adhering to IMAX standards of visual and sound quality. This will be a proprietary format using IMAX DMR (Digital Re-mastering) technology. This experience is said to make audiences feel as though they are part of the movie.

“La La Land” started its international release in December 2016 starting with South Korea. The film is already receiving critical acclaim and earning accolades from various circles. Starring Ryan Gosling and Emma Stone, “La La Land” is said to be a throwback to classic Hollywood musicals.

Tell us your thoughts on the “La La Land” IMAX experience in the comments below!