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Category: Film

SXSW: How 5 Movie and TV Brands Went Experiential

The South By Southwest Film Festival is the perfect time for movies and TV to embrace experiential marketing. For those of you outside of the events and/or marketing industry unfamiliar with the term, it is sometimes known as “live marketing,” “participation marketing,” or “special events” According to Wikipedia, “it is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand.” As someone who has a passion for events and experiences, this is a must-see to experience at SXSW.

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First Look At Alicia Vikander As Tomb Raider Lara Croft Is Spot On

With Alicia Vikander being selected to play such an iconic video game character, many have been curious how Lara Croft would turn out. Pulling from the 2013 reboot of the Tomb Raider series, Vikander looks like she was pulled directly from the game as she visually brings the character to life in these photos. Check out the first look photos below.

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Lesser Known Comic Book Characters That Could Have A Big Movie Presence

Not every comic book character has decades of exposure to make them instantly recognizable on the silver screen. Blade, Spawn, and Steel were given the big screen treatment, to varying degrees of success. When “Iron Man” was released in 2008, a lot of non-comic book readers were scratching their heads. “Who’s that?” and “I’m not familiar with that character” were heard by die-hard fans everywhere. “Just go see it” they replied. And they did, making Iron Man a huge success, spawning two sequels and jump starting what is now known as the Marvel Cinematic Universe. Even Deadpool, originally a fringe character from the X-Men’s universe, has been featured in a wildly popular film.

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New ‘Spider-Man: Homecoming’ Posters Set The Laid Back Tone Of The Film

Maintaining the fun and playful Spider-Man tone, new posters for “Spider-Man: Homecoming” have surfaced showing a more colorful look at Marvel’s iconic character. One shows a more traditional Spider-Man pose as he’s climbing a skyscraper and the other shows a more calm and collected Spidey laying back and taking a break. Check out the two new posters below.

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Review: ‘Dig Two Graves’ Is An Impressive Debut For Hunter Adams

“Dig Two Graves” seems to be the little independent horror film that could. It tells the story of a girl named Jake who after her brother dies in a tragic accident is met by a mysterious figure who offers her the chance to bring him back. However it is at a horrible cost. As the characters, especially Jake’s grandfather the Sheriff try to unravel the mystery more of the family bloody history reveals itself.

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